Organising your arse and getting serious about your business!

Being a creative nerd I’ve never had a head for business or even considered anything I do as being a business and I know I’m not alone in that thinking.

Last year I took a deep breath and followed Lady Gaga and “jumped in at the deep end” by opening my first Etsy ShopSophie’s Artisan Arts. It was terrifying and exhilarating, and while I haven’t exactly set the world alight, I have had a solid first year, helped no end by my incredibly awesome and supportive friends – THANK YOU!!!! ❤ ❤ ❤

I admit I always thought that creativity and business weren’t harmonious bedfellows. But anyone creative who needs or wants to make a viable career from doing what they love (whether it’s writing, art, design, making crafts, photography etc etc), needs to develop a head for business.

Trust me, nothing makes me squirm more than the thought of dull accountants, business records, paperwork, profit margins, checklists etc etc., to me those are the antithesis of living a spontaneous and creatively fulfilled life. It’s just not how my brain works! 😀

 

But in simple terms, if you love what you do and you want to make a sustainable and consistently reliable living from what you do, then you need to sell what you create/make and that means developing a business brain and a strategy to help you achieve your goals.

Once you’ve realised this, then the next step is working out how the hell you go about doing that, especially when your chosen field is absolutely swamped by thousands of others doing what you do or something very similar (though no doubt to a poorer standard). 😉

Standing out from the crowd is the obvious first step, but to do that not only must the product you create be original and brilliantly created (quality NOT quantity – sadly so often talent only gets you so far and not to the winning post), but you need to market it expertly, get people to take notice of it and you. You need to approach what you do as a business not a hobby.

If people don’t know about the amazing things you create how can you sell any of them and make a successful business?

It’s the difference between being an amateur hobbyist and someone who is a professional in their field and is serious about pursuing their dream of making a career and a whole life based around what they love to do.

Not approaching your creative life seriously is a massive obstacle to your success, so snap out of it!

After a long chat with my fellow arty mate, Linda (and fellow giggly work colleague), where we discussed business plans and what we hoped to achieve this year and in the future, I followed Linda’s advice by getting the Maker’s Yearbook 2019, by Nicola Taylor, a goal setting workbook and planner specifically for artists, makers and handmade business owners.

WOW!!!! MIND BLOWN! 😀

Unfortunately I was too late to get the book which sold out, so I bought the PDF version and printed it off at home on 120gsm quality paper and popped it in a folder. I’d never heard of this Maker’s Yearbook before and even though I didn’t purchase it until halfway through January, I’ve been addicted to it ever since!

For a scatterbrain like me, who has all the business acumen and ICT proficiency of a fish on a bicycle, this has helped me no end!

I cannot recommend this enough. It breaks everything down into small achievable goals, so straight from the beginning you’re achieving something positive and succeeding rather than failing. It helps you to structure your business, your thinking, to get you to work more effectively and efficiently rather than just working harder and chasing your own tail while making no actual forward progress and burning yourself out. It makes you review the previous year (2018) and really identify what worked, what didn’t, what mistakes you made, what expenses and costs you had, what money and actual profits you made and how you divided your time between actually doing the creative thing you love and just flitting around like a headless chicken trying to gain attention in the hope of some sales.

It was a very interesting and reflective exercise. It made me realise how terrible my time keeping is, how unbalanced my life is, how disorganised and chaotic I am, how exhausted I’ve been and ground down, and how little progress I made, despite all my efforts, compared to the previous year (2017).

What a jolt to the senses!

Already, at the end of this first month (after only 2 weeks of having this Maker’s Yearbook), I have already booked an Art/Craft fair for March, have contacted numerous art centres, shops, exhibitions etc,. will be meeting the head of an art centre next week and have a clear plan and strategy about the year ahead – something I’ve NEVER had!

The moment I finish the long term map commission I’ve been working on for far too long, then the rest of my plans will start to kick in. For possibly the first time in my life, I actually feel that my creative life can actually have a viable commercial/business future and I actually will be able to make a career from doing what I love. It’s very early days, but finally… I HAVE A PLAN!!!! 😀

So to all my creative buddies out there trying to live off the thing you create, many of you struggling as I have, some of you on the brink of giving up while others are enjoying successes, DON’T GIVE UP or GIVE IN.

KEEP GOING, get yourself organised, set yourself real weekly and daily goals which all take you one step further to achieving your overall aim and GO FOR IT!

No-one can climb a mountain in one go, you start by climbing a low foothill first. Get that first achievement under your belt then move on and the same applies here.

Is it easy? Of course not, nothing important ever is. For me personally, one of my biggest challenges is overcoming my social anxieties and crippling self-doubts. This goes WAY beyond ‘imposter syndrome’ for me, this is more like paralysing fears, actually having to winkle myself out of my hermit hole and converse with actual real human beings, having to cold call places, put myself forward, try to exude confidence while my nervous sweats start in.

People that don’t know me well imagine I’m the height of confidence, the big bubbly girl, but I’m collapsing inside. Yes I know I have some measure of artistic talent, I could always draw and paint better than most of my friends even from an early age, but I am NOT a professional at networking, marketing, at selling my products to the actual public. Just doing one Art Fair last year showed me just how out of my depth I was. To me it seemed that everyone knew what they were doing, these were people who had been setting up stalls and selling their goods for years and had it down to a fine art. Their tables were eye catching and professional looking, they had prints of all their work so even if a customer can’t fork out a large amount for something they’ll still buy something small for £4, ie. they still make a sale and the stall exudes success which draws more people in. It was both awe inspiring and utterly terrifying!

Any introvert will know what I’m talking about. You just want to shrink into the background or hide under your tablecloth, but you have to sell yourself and your work and do both justice – so no, it’s definitely NOT easy, but like most things, it is a skill you can learn and improve on with practice. ❤

After all, we learn from failure and success.

 

Wishing you all the very best for 2019, may it make our dreams and goals come true!

❤ ❤ ❤ ❤

 

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Passing 20,000 and planting seeds of success!

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Spring has finally sprung and thank the gods that it has!

Everywhere, I see the signs of winter being discarded like a weary woollen coat that has out-stayed its welcome – too heavy, too grey and too oppressive for the youthful zest of crocus colours, the flash of dazzling daffodil yellow and the yearning of the trees to sprout new growth. Spring is here! YAY!!! 😀

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Well, with all the wonderful signs of nature being awoken and the inherent hope and optimism that brings, together with the oh-so-welcome warmth of our first sunny days, I too have begun to plant some seeds of my own, in the hope of them growing into fresh shoots of success! A few of these seeds I shall keep private for now, but others I wanted to share with you straight away.

So, as my little blog passes the heady heights of 20,000 visitors (for which I am hugely grateful and tremendously humbled), I begin another chapter in my strange little life and take somewhat of a spring leap!

890Having completed a BA (Hons) Degree in Fine Art, way back in the mists of time when my hair was blonde and I was…ahem…a little lighter on my feet, I was an artist. Yes, a takes-herself-way-to-seriously-full-of angst-entirely-black-clad-deep-and-meaningful-and-more-than-a-little-pretentious artist!

998It was the 1990’s. I was seriously into grunge music, Soundgarden, Pearl Jam, Nirvana, Alice In Chains, even Mother Love Bone and Soul Asylum, as well as heavier rock bands like Guns N’ Roses and Metallica. I took to wearing all black, apart from the odd green or red lumberjack loose shirt, a kind of torn uniform for all us Seattle-loving-grunge-rockers. I had the usual paraphernalia in my student room – incense burner with sticks and various yellowed bottles of pungent fragrance, a load of melted candles (much of the wax embedded into the carpet fibres), LOTR posters and music posters, my ‘ghettoblaster’ and Hi-Fi with a large selection of tapes and vinyl and near the end of my student days, some new fangled CD’s, an Indian throw with other ‘very cool and multi-cultural’ objects around the room and yes…the ubiquitous bright orange flashing traffic cone! Don’t ask me why, but every student HAD to have a traffic cone! But amongst all this ‘stuff’, there was me and my ‘art’. Huge canvases, some way too large to transport in my VW Beetle, ‘Mr. Jiffy 2’, even with the roof off, and so these had to be carried right through the centre of Cheltenham up to the art college – a prized moment to show off to people, as the plastic wrappings to protect the canvas would invariably waft open, revealing snatches of the masterwork beneath…dear dear!

050 - CopyAnyway, despite the pretentiousness of all art students, and yes, we’re ALL like it, I really did just love to draw and paint. Above everything, any crap that was happening in my life, any traumas and dramas (for which there were many) …for me, I was never happier than when I was either reading a book, writing a story or holding a paintbrush. I still LOVE the smell of linseed oil, liquin medium (alkyd resin), white spirit…ahhhhh….glorious concoctions in messy jars, palettes so encrusted with paint you could hardly use them but always did, brushes stiff from hardened oils, the excitement at the sight of the massive roll of canvas…then stretching them like giant sails across the floor. A quick trip to B&Q with some tw0-by-fours, a handful of nails, a saw and a staple-gun, and suddenly you had a stretched canvas panel, ready to be primed in white wash, ready to be made into something…astonishing. A world of possibilities just there in that bobbled linen fabric! 🙂

013 (3)Yes, I loved it, every single moment of it. In fact, back then, without the life experience I have now, the only thing I didn’t like about art college, was the selling part – having to ‘talk the talk’, sell yourself as ‘creator extraordinaire’ and your work, as the next big undiscovered super-talent. I simply couldn’t do it back then. I didn’t have the confidence or the inclination. I saw other ‘artists’ who couldn’t draw a damn, had no idea about composition, had lousy technique and really just couldn’t paint to save themselves, excel far above those of us who did have the talent and skills. Why? Because they understood the dynamics of it better than we did. Art to them was a business not a vocation, not a way of soulful expression, but a way of getting ahead, getting to where they wanted to be. They could ‘talk the talk’, spout poetic jargon phrases that made no sense to those of us that knew, yet elicited the cooing responses of the ‘art world crowd’. They made contacts, and used them effectively, they succeeded where the rest of us failed.

Am I bitter? Certainly not. For me, my art was never about being ‘in fashion’, and I was never about being the focus of attention. I wanted the work to speak for itself, rather than me spout some pretentious twaddle about what a certain brush stroke meant! So no, I had several very successful exhibitions, beat off those art schmoozers and over 10,000 other students across the country to get second place in a very prestigious national photography competition with my work exhibited in London, and sold a few paintings to very happy customers along the way. The point is, I never fell out of love with art, because I never viewed it as a business. I was and am simply small-time me, not showy, not shouting, not glaringly anything. Just little old me, now wearing other colours rather than just black, still listening to my music at ear-splittingly loud levels, still lighting candles and standing in my garden staring at the stars at 2am, still forgetting to wash my brushes properly and sniffing linseed oil like it was Chanel No.5. Just me! 😛

So…why all this elaborate walk down memories past?

Because, finally I get it! Chapter Twenty-One - Into The Light (4)

Much like life itself, things are never really just black or white, we all live in shades of grey…er…no, not that crappy book, lol, I mean…life is beautiful and complex and full of hard edges and soft fuzzy bits…it’s a messed up fruit salad of emotions and happenings and all we can really do, despite our yearnings for control out of chaos, is simply to dip our spoon into the bowl and see what fruit lands on our plate!

In other words…all these years later, I still LOVE to draw and paint, it’s still a huge part of who I am and how I function, but I don’t need to get so damned pernickety about it. Art and business CAN live together, without one diluting the other. I finally got what those students were dong all those years ago, using their heads as well as their hearts.

Sophie E Tallis Watermark - CopyAnd so, with head and heart in tow, I have decided to combine what I love to do with how to make a living. I have started a business, Sophie E Tallis Illustrations!!! Yes, a business, albeit in tiny baby steps, but a business of illustrating books and producing original commissioned artwork for other authors…and I absolutely LOVE IT!!!!

I’ve only done a few commissions so far, one of which involved creating 7 pen & ink illustrations for a children’s book, Snort and Wobbles http://www.willmacmillanjones.com/snort–wobbles.html, by multi-talented author, Will Macmillan Jones http://www.willmacmillanjones.com/, but I adored every second of it. Already, with just a few illustrations on LinkedIn and some other places, I have a small publishing house in Kingston-Upon-Thames who is interested in having me on their books as an illustrator, have several authors asking me to do some illustrations and book covers for them and I have just set up a sparkly new website http://sophieetallisillustrations.weebly.com/ (and Facebook page https://www.facebook.com/SophieETallisIllustrations) and loaded some of my illustrations and paintings on there! Already the response has been tremendous and utterly overwhelming! Why oh why didn’t I do this years ago???!!!! 😀

Finished Chapter 1 S&W

So, my little Spring seeds…it is never too late to change direction and change your life, to shake things up and remember what it was that you loved all those years ago. For me, it was remembering my loving and wanting to do something creative for a living, and now it is finally happening. What better way to make a living than to combine the two things I cherish most in the world – books and art!!!

Lol, Spring is definitely in the air, as I plant my little art seeds and see them take root and grow…who knows what tomorrow will bring! Check out my new website guys! http://sophieetallisillustrations.weebly.com/ 😀 xxxxxxx

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A HUGE thank you to all my family and friends and my lovely fellow bloggers, all 20,000 of you, who got me through my illness and the last difficult year and who have helped me to stay positive and to see all the marvellous possibilities of life…!

Thank you, Thank you, Thank you! 😀 xxxxxxxx

Great Advice for the Self-publisher

Another great blog for all those embarking on the strange and wonderful journey of self-publishing. Check it out folks! 😀

lindseyjparsons

One of the many blogs I follow is Chuck Wendig’s blog ‘Terribleminds‘, Chuck writes a lot of sense about writing in a very amusing way. Today I read his latest post ’25 steps to becoming a Self-Published Author’ and thought I must share it with you. Not only is it very amusing, but very instructive too and a good place to start if you’re thinking of self-publishing or already out there trying to be heard. So click on the image below and do yourself a favour if you haven’t already read it!!

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This Latest Publishing Disaster

Here is a cautionary tale indeed for all new authors out there. Before signing ANY publishing contract…DO YOUR HOMEWORK!!! Check out your prospective publisher. There are so many inexperienced, incompetent and in some cases, predatory publishers out there, quite happy to take the dreams of a new author and crush them for every penny they can make.

Whether it’s making wildly exaggerated claims, breaking promises, dodgy dealing, bogus addresses (Amy Metz has a great blog post on this, how unscrupulous publishers try making out they have offices here, there and everywhere when they are just post office boxes), no professional cover artists, no professional marketing/sales team, poor resources, poor contacts (or total lack of), incompetent editing, lack of impact in the marketplace, having authors leave them, trying to change contracts after they’ve been signed, offering authors less than the standard 7% RRP despite not paying advances, poor professional standards across the board, trying to acquire more rights than they are entitled to and higher percentages of rights (do not give publishers ANY of your film/TV rights, they have no claim over these!) etc.

If your publisher has been trying any of these shady dealings, be warned, you’ve probably signed with a bad one. What are their sales like? Have they got a good reputation amongst booksellers/the industry? Check out Absolute Write and Preditors & Editors, if they have ever negatively featured on either of those sites, then run away as fast as you can! It simply doesn’t matter how open and honest a publisher may claim to be, always, always do your homework and have a solicitor look over your contract before signing. It’s not simply worth the heartache, believe me!

Check out this very salutary tale from Tricia Drammeh’s blog and don’t let yourself be the next victim! 😦

Amazon & Goodreads, a match made in heaven in literary hell?

A brilliant piece this…see what you think. Is the future of Goodreads safe or in jeopardy? YOU decide!

 

I LOVE that the tag line “First do no harm!” is my favourite saying and mantra!

😀 xxx