Face to face: face those fears and show them the door!

We are all in our own way battling fears and self doubts, about decisions made, life choices, jobs, creative endeavours, pretty much everything. Yes there are those lucky few who sail through life never second guessing anything they say or do, who have unswerving self-confidence regardless of any reasons pro or against – well good for them. But for the rest of us mere mortals, especially those of us who are pursuing a creative career, writers, illustrators, actors, singers etc., crippling self-doubt kind of comes with the territory. 😦

The fact that you have chosen an entirely subjective career path which by the nature of it, is open to a great deal of criticism, speculation and even ridicule, hardly helps. Neither does the fact that most creative people tend to be very sensitive – almost a precursor to being a writer, poet or artist of any kind.

Pencil portrait of Richard E Grant

So, apart from navigating the choppy waters of crippling self-doubt and external criticism, sometimes, just sometimes you have to man (or woman) up and face your fears.

For me, some of that is allowing myself to be bold enough to actually set goals for myself. To say that this year I am going to achieve ___________.

Setting goals is a scary business, it’s laying your cards face up on a table and saying to the world – this is what I’m going to do and risk that ridicule and criticism if you don’t manage it.

But, as a brilliant writer friend of mine has said, someone who has ambitions and rightly so (watch this space people), what’s holding you back? Face those fears, fly your flag, pin your colours to the main brace and declare “I am here, and here is what I am going to do! I WILL achieve this!”

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So, I am risking the embarrassment of setting out my goals for this year – there is no try, there is only do or do not: 😀

  1. Completely finish writing and edit Darkling Rise (the very long awaited sequel to White Mountain that has taken me FAR too long to write!).
  2. Lose a minimum of two stone (hopefully three) for long-term health benefits and a major life commitment I have made to myself (before I’m too old for it to work) – I’ll be less cryptic when I’m nearer to achieving this goal.
  3. Continue writing short stories and my dark novel, Ravenwing (hopefully to a first draft stage).
  4. Continue building my illustration business. So far I haven’t had to advertise as people have been approaching me, but I need to step up my game and get more commissions going and widen my reputation.*
  5. Build a stronger online presence, as my mate calls it, sort out my ‘brand’, which will help grow followers, fans and help sales as well as getting more reviews and make me more visible to potential opportunities. Yes we’d all love the Game of Thrones success of George R. Martin (though I’ve never fancied the fame bit) but at the end of the day, most of us just want to be able to write and create full-time and make a living from it (enough to pay the bills at least).
  6. Finish my picture book ‘The Little Girl Who Lost Her Smile’ (the story is written but I need to finish drawing and painting all 24 illustrations – I had no idea just how much work is involved in making a picture book!).
  7. Bite the bullet and try subbing to agents, both for my picture book and Ravenwing (once it’s finished) and stop being afraid of success or trying to be successful!!!!
  8. Continue the daily Artmaniac Challenge, creating new art EVERY DAY for a whole year!**
  9. Pay more attention to my lovely little blog (yes, you guys) and blog more often – Sorry!

So there you go, 9 goals for the year. Will I achieve them all? Only time will tell, but I’m going to try my bloody hardest.

Face your fears…

So, what are YOU going to achieve this year?

Pencil sketch of Christopher Walken by Sophie E Tallis

* Yes, I have some exciting news to share to do with HarperCollins. I have signed a contract with them and will fill you all in very soon! 😀

** The reason for my doing portraits at the moment for the Artmaniac Challenge, is due to the wonderful inspiration that is the Sky Arts Portrait Artist of the Year (and yes, I am thinking about doing it next year!) 😀 xxx

 

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Book Signing: The Good, The Bad and The Ugly!

This is the second post I’ve written specifically on book signing, as this is a topic I have some experience with. So, I’d like to share what I’ve learnt and what the experience is like for authors embarking on this scary and exciting journey.

Back in 2012, I had a sell out book launch in prestigious ‘Bookseller Award Winning’ Octavia’s Bookshop, followed by a very successful Waterstones book signing tour. It was both exhausting and exhilarating and costly in terms of petrol/gas and parking, but I loved it and sold a lot of books! Yay! Octavia's Bookshop Cirencester

Fast forward to now. I’ve done my first book fair, my first reading and attended my first convention for my novel, White Mountain (published 1st Dec 2014 by Grimbold Books & Kristell Ink Publishing), and am embarking on yet more signing dates. Octavia's Bookshop

Along the way, I’ve learnt things that work and things that don’t and have had invaluable advice from booksellers and staff on what they like and are looking for, and what they really don’t like!

Now, getting any signing dates is an achievement in itself, it’s very tough out there and many bookshops simply aren’t interested in smaller press and indie authors, sadly all they want are the big names and celebrities to draw big crowds. However, another HUGE reason the large bookshop chains such as Waterstones, WHSmith’s, Foyles or Barnes & Noble in the US have pretty much stopped all indie author signings, is due to the bad behaviour of a few over zealous writers who have ruined things for the rest of us.

Stories of customers being accosted by authors prowling the shops, book in hand, and pouncing upon them or frogmarching them to the tills, have effectively given Waterstones the excuse to shut their doors to all of us. Yes, that one rotten apple really can spoil the barrel!

The climate out there for any author wanting to do signings, is certainly not easy. Waterstones in particular have actually stated that they are no longer doing local author signings in any of their stores, this is a new company wide policy, since I did my Waterstones signings two years ago, which has to be at least partly due to unprofessional bad behaviour by a few idiot authors.

So, what makes an author attractive or not to a bookshop? 45-Chepstow-Bookshop[1]

For what it’s worth, here’s what I’ve learnt about the art of book signing, I hope you find it helpful. In no particular order, here are my 8 do’s and don’ts:

DO’S

  1. Do your homework on the shop you’re signing in. What sort of books do they sell more of? What authors have signed there? Do they have a particular specialism or niche? What is the name of the owner or event manager? If you’re prepared, you’ll look like a true professional and will immediately impress the bookshop owner/staff. No, you don’t need to know every little detail about the shop, but you do need to look like you’re interested in them.
  2. Do organise yourself. Plan your event, what to take/is appropriate to take (depending on whether it’s a children’s bookshop, fantasy/horror bookshop, general book store etc.), know your route there, where the shop is, how to get there, how long it takes, petrol/gas needed, tolls, parking, everything. Will you be eating at any stage? Take water…ALWAYS TAKE WATER! Trust me, you’ll need it!
  3. Do publicise the event. You want it to be as big a success as it can be. So set up FB event pages, tell your family and friends and anyone who will listen. If it’s appropriate make up some cheap flyers or photocopies advertising the event that you can leave at work, try to organise some newspaper coverage if possible. 10614253_846486532082170_6044863703050848758_n[1]
  4. Do be professional. Remember that the bookshop is doing YOU a favour in having you sign there. Yes, it’s a mutually beneficial relationship as they will take between 30 – 40% from each book sold. But do be thankful and courteous – humility goes a long way and will get you asked back again!
  5. Do be flexible in approach and practicalities. Obviously bookshops vary in size from the very petite to the large. By all means take that huge banner along with you, but be aware that some shops may not want it taking up precious floor space if space is tight. SAM_5405
  6. Do provide as many visual aids as possible. We are a very visual species, we buy with our eyes, which is why book covers are so crucial and a bad cover can do untold damage on a great book (I have personal experience in having previously had a very crappy cover – I LOVE my new publisher’s cover which is so good it’s edible!). So, provide materials which will draw the customer to you, whether it’s posters, flyers, bookmarks, postcards or illustrations from your book. Use them. A note of caution though, you have to use your judgement here as an over cluttered table will detract rather than attract, so choose a few striking images/visuals only. For me, being an illustrator too, it’s quite easy as I take along an illustration book to showcase my work, pull in curious customers and it’s a great thing for people to flick through. This is especially useful if you have more than one customer at your table, so while you’re chatting to one person the other is kept busy and interested by the illustrations. SAM_5409
  7. Do keep a record of the number of books you actually sign and sell, this may sound obvious and rather daft, but in amidst the nerves, adrenaline and chatting to customers it’s easy to lose track. You’ll need to know the exact number of books sold either for your publisher or yourself so that invoices to the bookshops are accurate.
  8. Do enjoy yourself or at least try to. Yes it can be nervous as hell, embarrassing and buttock clenching at times, but you’ll need to try and relax. No customer is going to approach an uptight nut job. Find your pace, what makes you comfortable and enjoy yourself. Remember, if you can get a signing in a bookshop, that’s one more bookshop stocking YOUR book and before you know it you’ll be wanting to do more and more signings for the rush of adrenaline as much as for the book sales! SAM_5394

DON’TS

  1. Don’t behave like a diva. You’re not the star, your book is. Diva behaviour will GUARANTEE that you won’t be asked back again. Although you should pat yourself on the back for having written a book, you must also temper that ego with the fact that nowadays every other person seems to have written a book too. The market has never been more saturated and sadly, a lot of it is detritus, poorly written and poorly edited, but nonetheless, it also makes it damn difficult for your brilliant fiction to rise above the masses and be noticed. Acting like a diva will get you remembered in the wrong way!
  2. Don’t be offended or put off if your signing table is the size of a napkin, or if you are placed at the back of the shop, behind a sign, next to the toilet, out in the cold entrance, or are given no table are all. Every bookshop is different, EVERY one, even the big chains differ from shop to shop, so be adaptable.
  3. Don’t intimidate your customers. An obvious, eh? Well you’d be surprised how many authors can come across in a very intimidating fashion and end up putting more potential buyers off just by their body language. Be cheerful, approachable, don’t stare or keep eye contact too long if the customer is merely browsing and casting a curious look your way and don’t cross your arms.
  4. Don’t pounce on customers, shadow them, follow them around the shop like a puppy, frogmarch them to the tills, prowl the shop like a cougar book in hand and strike up false conversations. People aren’t stupid, they know you’re bothering them to try to sell them your book. DON’T DO IT!!! You’re not a secondhand car salesman or trying to hock some dodgy stuff from the back of a van. It’s tacky and unprofessional. You are a professional writer, an author, novelist, behave like one. If people are interested in your book, THEY WILL COME TO YOU! If they’re not interested, then shoving your book under their nose won’t get them buying it and again, will guarantee complaints against you and guarantee that you won’t be invited back! Respect your customers enough to let them CHOOSE what they want to buy. Hard sell NEVER works. Honestly ask yourself – when you’re quietly browsing in a bookshop, do YOU want a stranger sidling up to you? No.
  5. Don’t be late. I know I’m terrible at being late for things, but you really cannot be late for signings. If you say you’ll be there at a certain time, BE THERE! In fact, a good rule is simply to be 30 mins early (40 mins if you want), that way you can introduce yourself, see what space you’ll be working in and have time to set up without being too flushed and flustered.
  6. Don’t be too laid back. This is a big thing, someone has actually invited you to sign your book in their store. So be professional, be organised, know your route there, exactly where the shop is, where you’re going to be parking, exactly how long it takes to get there, what materials you need to take with you, etc., etc. Think of it like a job interview, at the beginning you’ll be as nervous as a job interview before you settle into it and start to enjoy yourself, but you need to look and act the part. Be yourself, but on a good day!
  7. Don’t be too pushy. Even when customers are interested and come to you, you still need to sell them your book, get them interested, hooked, in what makes your book special. But don’t be too pushy about it. It is a fine line, but there’s nothing more off-putting that a desperate person. So practice your spiel beforehand on your friends and family, anyone who will listen, so you can perfect how you’ll speak and deal with people.
  8. Don’t stand! This may sound weird to you, but if you don’t follow any of the advice above, FOLLOW THIS! I cannot tell you how important this is and just how many times bookshop staff have said to me that they like their authors to stay seated. It’s what bookshops and customers expect. SO SIT YOUR ASS DOWN! Actually a recent bookshop member of staff put it brilliantly, “People like to feel at ease. You have to make the customer feel in charge, in power, so they have to be taller than you. If you’re sitting down you’re more approachable, so more people will approach you.” Absolutely! It’s basic psychology 101, let the customer be in the position of power. Stay seated and let them come to you. You won’t look lazy, indifferent or too laid back, you’ll look like a professional. Since when did you ever see a major writer standing up to do a book signing? They don’t. They’re always seated. They’re not signing autographs outside of a football stadium or a film premiere, and neither are you. SIT DOWN! Octavia's Bookshop signing 2012

There, that’s about it! Some of the points may seem obvious but you’d be amazed how you forget everything. It’s easy to panic and forget your name when your first customer looms up. Just breathe, try to calm down, smile and be friendly. Don’t talk too fast and remember to sign your books properly. Even after doing quite a few signings, at a recent book fair and in the heat of the moment, I found myself signing my scribbling signature like I’d do for a cheque rather than actually writing my name! Duh! Remember too, that a lot of customers want their books dedicated/scribed to someone, rather than just having an author’s name.

Other than that, just make sure you have a good supply of reliable pens (black looks best), some clear acrylic book stands (not all bookshops will supply you with these so bring your own), water, a notepad, some good visual aids and of course your lovely books!

For more information on the mechanics of how it actually feels doing a book signing, check out my previous post: https://sophieetallis.wordpress.com/2012/10/29/book-signing-what-you-need-to-know-but-were-afraid-to-ask/

There you go! GOOD LUCK my friends and may the pen be with you! 😀 xxxx

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2014 in review

Can’t believe it’s this time of the year again! The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog. 😀

Here’s an excerpt:

The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 15,000 times in 2014. If it were a concert at Sydney Opera House, it would take about 6 sold-out performances for that many people to see it.

Click here to see the complete report.

Supporting Your Author Friend

A brilliant post and so so true, if all our friends just did a few of those things it would make all the difference! Great advice, thank you Laura! Check it out folks! 😀 xx

Laura Best

This post could have been written by my family and friends. It’s all about how to support your authorly friends out there, and since my friends and family have been awesome enough to support me through the publication of two books I wanted to let others in on their tips for supporting an author friend. (I bet most of them didn’t even know they had such tips!) Through the years my friends and family have come up with some ingenious ways to put the word about my books “out there.” I thought I would share these with everyone else out there who would like to know ways to support a certain author but are a bit uncertain about how to do that. Believe me there are plenty of ways, and my friends have done a super, stupendous job.

1. Buy the book-— A lot of my friends bought the…

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The Death of a Book Blog

So SO sad! Due to a few rotten apples, another great author and book blogger gets pushed over the edge. Being a writer is not an entitlement it’s a privilege, ALWAYS be courteous and grateful to those using their time to help YOU! 😦

Tricia Drammeh

Most of the readers who follow this blog are aware I have another blog – a promotional blog called Authors to Watch. For the past year, I have interviewed hundreds of authors, promoted hundreds of books, and posted dozens of reviews. What started out as a small blog that boasted the occasional post evolved into something quite substantial. Up until January, I posted on Authors to Watch several times a week. At one point, I posted every day.

In addition to the Authors to Watch blog, I also had a Facebook page and Facebook group. When the group grew to several thousand members, we took on extra admins for a total of six. Six admins might seem like a lot, but we couldn’t keep up with the spam, so we posted some rules essentially changing the group to a discussion-only forum (no promotion allowed). When the rules were repeatedly broken by spam-and-run authors…

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So You Want To Make A Living Writing? 13 Harsh Truths.

Some incredibly useful points here. Enjoy! 😀

How To Annoy A Literary Agent

Lol, some VERY interesting and revealing tips here! Check it out folks! 😀

Ramona DeFelice Long

RamonaGravitarThis past weekend, at a writer’s conference, I attended an agents panel. The moderator asked a laundry list of questions, including one about pet peeves. I won’t name names because I think these comments are fairly universal. The agents were a little reluctant, at first, to share what bugs them when writers send queries, but eventually they warmed up to the topic. The comments were made in the spirit of helping writers appear professional and save everyone time, so read them in that spirit of useful advice.

Are you guilty of any of these unprofessional, uncouth, or unwise acts?

1. The mass mailing. Do you send your pages to multiple agents at a time, and show this by cc’ing 30 other names in your query? A cattle call query won’t make an agent think you’ve carefully researched the marketplace. If you have researched the marketplace, or met the agent…

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